The importance of having a User Friendly website
Currently, every company must have an Internet presence to stay in the market. However, it is not enough to have a website, since it must have a design that allows it to be a user friendly website.
If you want to attract new customers and keep the ones you already have, it is of great importance that your website is easy to use. This must have an intuitive, well-structured design that works on any type of device. Otherwise you could be driving users away and losing hundreds of customers.
A website with an appropriate and easy-to-use design can boost your company by projecting a positive and professional image of it in the online world.
Why is it important to have a User Friendly website?
You must bear in mind that a website will represent your business in the digital environment, so it must project a positive image in all aspects. That is why you should focus your efforts on offering an excellent user experience at all times.
We will detail the reasons why having a user friendly website is so important.
- One of the main reasons for having an easy-to-use website is that it will increase your web traffic. By providing a pleasant browsing experience to users, they will feel comfortable and satisfied so they will surely visit your website again.
- Inspire trust in users. When people enter a poorly performing website, it generates mistrust and a bad impression. The opposite happens when they visit an optimal and easy-to-use website.
- If users feel that your website was designed with them in mind, they will always remember it and will surely visit it again every time they have a need that you can cover.
- Poor performance websites generate negative feelings in users such as frustration, annoyance, anger, mistrust and disrespect. This would obviously be detrimental to your business, since people would not want to return to your website.
How to make a website easy to use?
When it comes to web design, creating an easy-to-use site is about allowing users to find information immediately or almost immediately, on whatever device they use.
There are various practices that you can apply to optimize the usability of your website. We indicate the most effective:
Responsive web design
Currently, people make greater use of their mobile devices to access the Internet, both to search for information on products or services and to consult on any subject. That is why it is essential that your website has a design optimized for mobile devices.
You must allow your audience to access your website from any type of apparatus with an Internet connection. This will help the positioning of your brand.
Strategic content structure
The information presented on your website must be structured or organized appropriately, so that visitors can easily find the information they are looking for. Otherwise they will look for another place that gives them the content they want.
Make sure you know the user’s point of view, and avoid overloading your content with text. Images and videos are much more attractive, and can convey information in a more practical way.
Maintain a harmonious balance between the elements you use on your website.
This is a very important factor. If your website is slow to load, visitors may get frustrated and will leave your site immediately. Charging time should be between four and six seconds.
You should also bear in mind that if your website is slow, this will negatively affect its ranking with search engines.
Apply these tips and get a user friendly website. This is the best for your company and your clients will surely appreciate it.