The importance of having a User Friendly website

The importance of having a User Friendly website

Currently, every company must have an Internet presence to stay in the market. However, it is not enough to have a website, since it must have a design that allows it to be a user friendly website.

If you want to attract new customers and keep the ones you already have, it is of great importance that your website is easy to use. This must have an intuitive, well-structured design that works on any type of device. Otherwise you could be driving users away and losing hundreds of customers.

A website with an appropriate and easy-to-use design can boost your company by projecting a positive and professional image of it in the online world.

Why is it important to have a User Friendly website?

You must bear in mind that a website will represent your business in the digital environment, so it must project a positive image in all aspects. That is why you should focus your efforts on offering an excellent user experience at all times.

We will detail the reasons why having a user friendly website is so important.

  • One of the main reasons for having an easy-to-use website is that it will increase your web traffic. By providing a pleasant browsing experience to users, they will feel comfortable and satisfied so they will surely visit your website again.
  • Inspire trust in users. When people enter a poorly performing website, it generates mistrust and a bad impression. The opposite happens when they visit an optimal and easy-to-use website.
  • If users feel that your website was designed with them in mind, they will always remember it and will surely visit it again every time they have a need that you can cover.
  • Poor performance websites generate negative feelings in users such as frustration, annoyance, anger, mistrust and disrespect. This would obviously be detrimental to your business, since people would not want to return to your website.

How to make a website easy to use?

When it comes to web design, creating an easy-to-use site is about allowing users to find information immediately or almost immediately, on whatever device they use.

There are various practices that you can apply to optimize the usability of your website. We indicate the most effective:

Responsive web design

Currently, people make greater use of their mobile devices to access the Internet, both to search for information on products or services and to consult on any subject. That is why it is essential that your website has a design optimized for mobile devices.

You must allow your audience to access your website from any type of apparatus with an Internet connection. This will help the positioning of your brand.

Strategic content structure

The information presented on your website must be structured or organized appropriately, so that visitors can easily find the information they are looking for. Otherwise they will look for another place that gives them the content they want.

Make sure you know the user’s point of view, and avoid overloading your content with text. Images and videos are much more attractive, and can convey information in a more practical way.

Maintain a harmonious balance between the elements you use on your website.

Loading speed

This is a very important factor. If your website is slow to load, visitors may get frustrated and will leave your site immediately. Charging time should be between four and six seconds.

You should also bear in mind that if your website is slow, this will negatively affect its ranking with search engines.

Apply these tips and get a user friendly website. This is the best for your company and your clients will surely appreciate it.

Building your brand on social media

Building your brand on social media

Social media have become one of the most powerful promotional and marketing tools in the digital world. Having a presence in them has become essential for any company or business, as they provide exposure to the general public.

If you are building your brand on social media, we will help you by sharing the best tips in this regard.

How to build your brand on social media

Building your brand on social media consists of effectively communicating your target audience, why your company deserves their attention.

Here are some tips to develop and maintain your brand’s presence on social platforms.

Create a complete profile

The profile of social networks is like the business card of your brand or business, so you must create it carefully without forgetting any information.

  • Profile image: it is a key element in the profile of social networks. It should contain your business logo and should be consistent across each of the social media accounts you create. This way your customers can easily identify you.
  • Biography: it must describe your company and what it offers, accurately and concisely. You should write it with a fresh and pleasant tone.
  • Link to your website: allows you to integrate your social networks with your company’s website.

Select the best platforms for your brand

Don’t waste time on ineffective social networks for your business. You must choose which are the most appropriate platforms for your company, and invest your time in them.

If you sell clothing accessories, social media whose essence is publications with images will be the most appropriate. In case you are dealing with a law firm without a lot of graphic content to share, you can go for dynamic platforms like Facebook or LinkedIn.

Create a publishing plan

Organizing your publications on social networks will allow you to strengthen the presence of your brand. You must create a plan that allows you to publish frequently and offering consistent and quality content.

Define the following aspects in your plan:

  • In which social media you will publish.
  • The type of content to be published.
  • Frequency of publication.
  • Time and day of publication.
  • What is the content to be published.

Interact with your followers

You need to establish a connection with your audience and one of the best ways to achieve this is by interacting with them regularly.

Social media platforms provide you with all the facilities for you to get in touch with your audience. The more interaction you have, the more likely platforms will promote your posts.

On the other hand, by getting in touch with your followers, you project a positive image of your business.

Here are some interaction ideas that you can apply:

  • Respond to comments about your posts.
  • Share content created by your followers and published on their profiles.
  • Comment on the posts and profiles of your target audience.

Integrate your website with your social media

Websites are the center of operations for many e-commerce and other types of businesses. That is why the way to promote or integrate the web with any promotional or marketing channel used by the company, such as social networks, should always be taken into account.

Most social platforms offer the opportunity to indicate the company’s website address on their profiles, but any other option should be taken advantage of.

We mention some effective alternatives to connect your followers on social networks with your website:

  • Regularly share your blog posts in your feed.
  • Use all the link options offered by social networks.
  • Include a call to action to engage users.
  • Offer a coupon or discount code for users who enter your website.


By following these tips you can effectively build your brand on social media, boosting your business and highlighting it in the market.

5 tips for launching a website

5 tips for launching a website

Launching a website can be viewed as an intimidating job that involves many tasks, but with a little organization you can do it without a hitch.

You only have to take into account certain aspects, and a planning that covers the before and after the launch. In this way you will be able to obtain the fruits you expect in a short time.

In this post we will share 5 effective tips for you to achieve a successful website launch.

Tips for launching a website

Presenting your website to the public is a very important step, so you must do it properly. For this, we indicate some recommendations that will help you achieve your goal effectively.

Create your social media accounts beforehand

Social networks are very powerful communication channels, and today they are great digital marketing tools. Hence the importance of creating your accounts on each of the platforms you want, so that they work together with your website, once it is launched.

On the other hand, by creating your accounts in advance on Facebook, Instagram, Twitter, MySpace and on any other network, you will have the opportunity to select an appropriate name for your company, and make sure it is the same on all social platforms.

Through your social networks, your clients will have various means to contact you and interact with you. If possible, perform the task of creating your social media accounts one month before your website launch. This will give you plenty of time to set them up thoroughly, and to create a promotional campaign.

Once you have your social networks active, you can use them to promote the launch of your website. Use captivating and intriguing images that create expectations in the audience. Running a small campaign before launching a website can generate more links and more traffic.

Create SEO content for a month

Before and after the launch of your website you will have many tasks to perform, so it would be a great idea to have quality content already prepared to publish constantly after the launch.

If possible, create enough content to cover a month or more. Of course, this must be optimized for SEO.

Once you have published your website, visitors will be waiting for interesting and attractive content, so you must offer them what they are looking for. Remember to keep keywords in mind when creating your posts.

Launch according to schedule

Regardless of whether or not you have promoted the launch date, you should launch a website according to what you have planned. This will not only encourage you to work towards your goal, it will also allow you to move forward with the next stages.

In case your website is not completely ready, you can launch it as long as it has an appropriate appearance and content to offer. Missing details can be added along the way. Remember that it is very common for websites to be updated.

Promote the launch with friends and family

Once you have launched your website, one of the first steps you must take is to communicate it to your family and friends. Notify them about your new release and invite them to see it. They will be a very important audience and can become promoters for your project.

Go through your contact list and don’t miss anyone. If you have contact with magazines, newspapers or some other website, you can also send them a notification about it. Maybe they agree to comment or publish the launch of your website.

Use email marketing

After launching a website, an email marketing campaign can be productive.

Compose an email with a nice and precise message including a link to your website. You can also include images of the main page of the site, and buttons to share on social networks.

Follow these tips to launch a website successfully and smoothly. These practices are simple and very effective, and they guarantee you the achievement of your goal.

E-commerce basics

E-commerce basics

E-commerce is an alternative with great potential and a very promising future. The facilities that this purchasing mechanism provides to consumers have made it the favorite of millions of people.

For retailers, entrepreneurs and established companies, e-commerce represents an excellent opportunity to grow their business.

If you want to start your online store, in this publication we will detail the e-commerce basics that you should know.

What is electronic commerce?

This is any commercial operation carried out electronically via the Internet.

These transactions can be made through websites, mobile applications, or social networks. In summary, a buy / sell operation is classified as electronic commerce if it is carried out online, regardless of the platform used.

What are the E-commerce basics?

Before starting your online store, you must know certain basic aspects of e-commerce, essential for you to create a functional and effective business.

Define what you will sell and what your market will be

One of the first things you should do is define what products you will sell and who your target customers will be.

Before diving into the world of online sales, do a thorough research to find a product with sales potential, and based on that information you can determine what your market niche will be.

If you know what you will sell, you have a breakthrough in the entire process.

Select an e-commerce platform

The next step is to choose an online sales platform to sell your product. There are several options that you can select from, but there are two categories that encompass them all.

  1. There are open source platforms that offer you the ability to modify their source code. This will allow you to configure your online store to your liking and without limitations. However, you will need programming knowledge or hire a programmer.
  2. You can also opt for ready-to-use platforms. You don’t need to customize the appearance of your website, but you can choose from several default layouts.

You should bear in mind that open source platforms involve more investment of money, but you will have full control over your sales website. On the other hand, ready-to-use platforms are cheaper and easier to use.

Design your website

Regardless of the type of platform you have selected, you must create a suitable design for your online store.

You must consider the image of your product or brand, and offer an intuitive and easy-to-use design. Avoid overloading your website content.

Select a payment solution

One of the essential requirements to be able to carry out electronic sales, is to have a secure system that allows you to receive payment from your customers. To meet this requirement you must choose a payment solution.

A very important aspect at this point is that all online vendors must comply with the PCI DSS (Payment Card Industry Data Security Standard), to guarantee the protection of customer information and their payment cards.

The shipping method for the product

Once the purchase has been made by your customers, you must send them your product. For which you must package it, label it and send it properly.

At first you can take care of this whole process to save a little money. But as your a-commerce grows you can think about hiring the services of a company that is in charge of this process.

Optimize your website

In addition to presenting an attractive appearance, the design of your online store should provide an optimized user experience. In this way, the conversion of users to buyers will be much more effective.

Take these aspects into account to optimize your website:

  • Responsive design for mobile devices.
  • Efficient and easy product search method.
  • Quality content.
  • Safe, fast and easy to use payment system.

Returns process

The returns process is vital in the world of e-commerce.

You must have a clear and visible return policy for customers. This builds trust in your audience. Remember that if you provide an effective returns process, the chances that your customers will return to buy will be high.

Integrate your online store with the rest of the business

If you have a physical store or location, or use another program to manage your business, you should consider integrating your website.

In this way you can improve your business processes such as updating inventory, fulfilling orders, etc.

What is SEO and what is its importance for online business?

What is SEO and what is its importance for online business?

Today, having an online presence is crucial for any type of business. The employ of the Internet by users to search and obtain information on products or services is the most common. That is why companies, startups and large brands, struggle to position themselves in the web world through SEO.

What is SEO?

The term SEO stands for “Search Engine Optimization”. It is the process carried out to improve the quantity and quality of the traffic of a website, through the results of the search engines.

In other words, it consists of improving a website so that it is positioned on the first page of search engine results such as Google, when users search for services or products related to your business. This will also improve the visibility, and therefore the traffic of your website.

The more visibility your website has, the greater the chances of attracting new and potential customers.

This process is not paid, therefore the visibility of your website will depend on how you carry out the process of improving your content. Search results of this type are known as organic (they are not paid).

How does Search Engine Optimization work?

SEO has two key factors for its operation: people and search engines.

On the one hand, you must understand what people are looking for when they are online, what are the responses they want, what type of content they want to consume, and what are the words they use in their Internet search. Knowing all this will allow you to offer your services or products in the best way.

On the other hand, you must structure the content of your website so that you can deliver it in such a way that search engines can easily find and understand it.

Search engines process

Once the user enters the words of their search, the engines proceed to review billions of content evaluating thousands of aspects to identify the content that can best answer the query made.

Search engines take into account all kinds of available content such as websites, images, videos, PDF files, etc., and use bots to crawl these pieces of information on the web, collect data from them and place them in an index.

Subsequently, the algorithms evaluate the pieces of the index considering thousands of classification criteria, to define the order in which these pieces will appear in the search results.

The algorithms used for the search are developed to give users a satisfying search experience by presenting authoritative and relevant pages.

Why is SEO important?

There are several reasons why SEO is of great importance for any business with an online presence. We describe the most outstanding ones:

  • It is the most effective source of online traffic. Although social media and paid advertising drive traffic to websites, it is search engines that lead the generation of web traffic.
  • Organic search results are more reliable. On the one hand, they cover more digital content, and on the other hand, they are more reliable for users. That is why they receive more clicks than paid ads.
  • SEO is approximately 20 times more likely to generate web traffic than a paid ad. This applies to both mobile devices and personal or desktop computers.
  • It is an effective online marketing channel. If you properly configure the SEO of your website, it can pay dividends in the long term. Whereas with paid advertising, you must continually invest to get results.

Although search engines are constantly making improvements, it is still essential that you optimize your website for SEO. This will allow you to provide better content to the search engines, so that it is positioned in the first results of the search.



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