5 tips for launching a website

5 tips for launching a website

Launching a website can be viewed as an intimidating job that involves many tasks, but with a little organization you can do it without a hitch.

You only have to take into account certain aspects, and a planning that covers the before and after the launch. In this way you will be able to obtain the fruits you expect in a short time.

In this post we will share 5 effective tips for you to achieve a successful website launch.

Tips for launching a website

Presenting your website to the public is a very important step, so you must do it properly. For this, we indicate some recommendations that will help you achieve your goal effectively.

Create your social media accounts beforehand

Social networks are very powerful communication channels, and today they are great digital marketing tools. Hence the importance of creating your accounts on each of the platforms you want, so that they work together with your website, once it is launched.

On the other hand, by creating your accounts in advance on Facebook, Instagram, Twitter, MySpace and on any other network, you will have the opportunity to select an appropriate name for your company, and make sure it is the same on all social platforms.

Through your social networks, your clients will have various means to contact you and interact with you. If possible, perform the task of creating your social media accounts one month before your website launch. This will give you plenty of time to set them up thoroughly, and to create a promotional campaign.

Once you have your social networks active, you can use them to promote the launch of your website. Use captivating and intriguing images that create expectations in the audience. Running a small campaign before launching a website can generate more links and more traffic.

Create SEO content for a month

Before and after the launch of your website you will have many tasks to perform, so it would be a great idea to have quality content already prepared to publish constantly after the launch.

If possible, create enough content to cover a month or more. Of course, this must be optimized for SEO.

Once you have published your website, visitors will be waiting for interesting and attractive content, so you must offer them what they are looking for. Remember to keep keywords in mind when creating your posts.

Launch according to schedule

Regardless of whether or not you have promoted the launch date, you should launch a website according to what you have planned. This will not only encourage you to work towards your goal, it will also allow you to move forward with the next stages.

In case your website is not completely ready, you can launch it as long as it has an appropriate appearance and content to offer. Missing details can be added along the way. Remember that it is very common for websites to be updated.

Promote the launch with friends and family

Once you have launched your website, one of the first steps you must take is to communicate it to your family and friends. Notify them about your new release and invite them to see it. They will be a very important audience and can become promoters for your project.

Go through your contact list and don’t miss anyone. If you have contact with magazines, newspapers or some other website, you can also send them a notification about it. Maybe they agree to comment or publish the launch of your website.

Use email marketing

After launching a website, an email marketing campaign can be productive.

Compose an email with a nice and precise message including a link to your website. You can also include images of the main page of the site, and buttons to share on social networks.

Follow these tips to launch a website successfully and smoothly. These practices are simple and very effective, and they guarantee you the achievement of your goal.

E-commerce basics

E-commerce basics

E-commerce is an alternative with great potential and a very promising future. The facilities that this purchasing mechanism provides to consumers have made it the favorite of millions of people.

For retailers, entrepreneurs and established companies, e-commerce represents an excellent opportunity to grow their business.

If you want to start your online store, in this publication we will detail the e-commerce basics that you should know.

What is electronic commerce?

This is any commercial operation carried out electronically via the Internet.

These transactions can be made through websites, mobile applications, or social networks. In summary, a buy / sell operation is classified as electronic commerce if it is carried out online, regardless of the platform used.

What are the E-commerce basics?

Before starting your online store, you must know certain basic aspects of e-commerce, essential for you to create a functional and effective business.

Define what you will sell and what your market will be

One of the first things you should do is define what products you will sell and who your target customers will be.

Before diving into the world of online sales, do a thorough research to find a product with sales potential, and based on that information you can determine what your market niche will be.

If you know what you will sell, you have a breakthrough in the entire process.

Select an e-commerce platform

The next step is to choose an online sales platform to sell your product. There are several options that you can select from, but there are two categories that encompass them all.

  1. There are open source platforms that offer you the ability to modify their source code. This will allow you to configure your online store to your liking and without limitations. However, you will need programming knowledge or hire a programmer.
  2. You can also opt for ready-to-use platforms. You don’t need to customize the appearance of your website, but you can choose from several default layouts.

You should bear in mind that open source platforms involve more investment of money, but you will have full control over your sales website. On the other hand, ready-to-use platforms are cheaper and easier to use.

Design your website

Regardless of the type of platform you have selected, you must create a suitable design for your online store.

You must consider the image of your product or brand, and offer an intuitive and easy-to-use design. Avoid overloading your website content.

Select a payment solution

One of the essential requirements to be able to carry out electronic sales, is to have a secure system that allows you to receive payment from your customers. To meet this requirement you must choose a payment solution.

A very important aspect at this point is that all online vendors must comply with the PCI DSS (Payment Card Industry Data Security Standard), to guarantee the protection of customer information and their payment cards.

The shipping method for the product

Once the purchase has been made by your customers, you must send them your product. For which you must package it, label it and send it properly.

At first you can take care of this whole process to save a little money. But as your a-commerce grows you can think about hiring the services of a company that is in charge of this process.

Optimize your website

In addition to presenting an attractive appearance, the design of your online store should provide an optimized user experience. In this way, the conversion of users to buyers will be much more effective.

Take these aspects into account to optimize your website:

  • Responsive design for mobile devices.
  • Efficient and easy product search method.
  • Quality content.
  • Safe, fast and easy to use payment system.

Returns process

The returns process is vital in the world of e-commerce.

You must have a clear and visible return policy for customers. This builds trust in your audience. Remember that if you provide an effective returns process, the chances that your customers will return to buy will be high.

Integrate your online store with the rest of the business

If you have a physical store or location, or use another program to manage your business, you should consider integrating your website.

In this way you can improve your business processes such as updating inventory, fulfilling orders, etc.



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