The importance of having a User Friendly website

The importance of having a User Friendly website

Currently, every company must have an Internet presence to stay in the market. However, it is not enough to have a website, since it must have a design that allows it to be a user friendly website.

If you want to attract new customers and keep the ones you already have, it is of great importance that your website is easy to use. This must have an intuitive, well-structured design that works on any type of device. Otherwise you could be driving users away and losing hundreds of customers.

A website with an appropriate and easy-to-use design can boost your company by projecting a positive and professional image of it in the online world.

Why is it important to have a User Friendly website?

You must bear in mind that a website will represent your business in the digital environment, so it must project a positive image in all aspects. That is why you should focus your efforts on offering an excellent user experience at all times.

We will detail the reasons why having a user friendly website is so important.

  • One of the main reasons for having an easy-to-use website is that it will increase your web traffic. By providing a pleasant browsing experience to users, they will feel comfortable and satisfied so they will surely visit your website again.
  • Inspire trust in users. When people enter a poorly performing website, it generates mistrust and a bad impression. The opposite happens when they visit an optimal and easy-to-use website.
  • If users feel that your website was designed with them in mind, they will always remember it and will surely visit it again every time they have a need that you can cover.
  • Poor performance websites generate negative feelings in users such as frustration, annoyance, anger, mistrust and disrespect. This would obviously be detrimental to your business, since people would not want to return to your website.

How to make a website easy to use?

When it comes to web design, creating an easy-to-use site is about allowing users to find information immediately or almost immediately, on whatever device they use.

There are various practices that you can apply to optimize the usability of your website. We indicate the most effective:

Responsive web design

Currently, people make greater use of their mobile devices to access the Internet, both to search for information on products or services and to consult on any subject. That is why it is essential that your website has a design optimized for mobile devices.

You must allow your audience to access your website from any type of apparatus with an Internet connection. This will help the positioning of your brand.

Strategic content structure

The information presented on your website must be structured or organized appropriately, so that visitors can easily find the information they are looking for. Otherwise they will look for another place that gives them the content they want.

Make sure you know the user’s point of view, and avoid overloading your content with text. Images and videos are much more attractive, and can convey information in a more practical way.

Maintain a harmonious balance between the elements you use on your website.

Loading speed

This is a very important factor. If your website is slow to load, visitors may get frustrated and will leave your site immediately. Charging time should be between four and six seconds.

You should also bear in mind that if your website is slow, this will negatively affect its ranking with search engines.

Apply these tips and get a user friendly website. This is the best for your company and your clients will surely appreciate it.

Building your brand on social media

Building your brand on social media

Social media have become one of the most powerful promotional and marketing tools in the digital world. Having a presence in them has become essential for any company or business, as they provide exposure to the general public.

If you are building your brand on social media, we will help you by sharing the best tips in this regard.

How to build your brand on social media

Building your brand on social media consists of effectively communicating your target audience, why your company deserves their attention.

Here are some tips to develop and maintain your brand’s presence on social platforms.

Create a complete profile

The profile of social networks is like the business card of your brand or business, so you must create it carefully without forgetting any information.

  • Profile image: it is a key element in the profile of social networks. It should contain your business logo and should be consistent across each of the social media accounts you create. This way your customers can easily identify you.
  • Biography: it must describe your company and what it offers, accurately and concisely. You should write it with a fresh and pleasant tone.
  • Link to your website: allows you to integrate your social networks with your company’s website.

Select the best platforms for your brand

Don’t waste time on ineffective social networks for your business. You must choose which are the most appropriate platforms for your company, and invest your time in them.

If you sell clothing accessories, social media whose essence is publications with images will be the most appropriate. In case you are dealing with a law firm without a lot of graphic content to share, you can go for dynamic platforms like Facebook or LinkedIn.

Create a publishing plan

Organizing your publications on social networks will allow you to strengthen the presence of your brand. You must create a plan that allows you to publish frequently and offering consistent and quality content.

Define the following aspects in your plan:

  • In which social media you will publish.
  • The type of content to be published.
  • Frequency of publication.
  • Time and day of publication.
  • What is the content to be published.

Interact with your followers

You need to establish a connection with your audience and one of the best ways to achieve this is by interacting with them regularly.

Social media platforms provide you with all the facilities for you to get in touch with your audience. The more interaction you have, the more likely platforms will promote your posts.

On the other hand, by getting in touch with your followers, you project a positive image of your business.

Here are some interaction ideas that you can apply:

  • Respond to comments about your posts.
  • Share content created by your followers and published on their profiles.
  • Comment on the posts and profiles of your target audience.

Integrate your website with your social media

Websites are the center of operations for many e-commerce and other types of businesses. That is why the way to promote or integrate the web with any promotional or marketing channel used by the company, such as social networks, should always be taken into account.

Most social platforms offer the opportunity to indicate the company’s website address on their profiles, but any other option should be taken advantage of.

We mention some effective alternatives to connect your followers on social networks with your website:

  • Regularly share your blog posts in your feed.
  • Use all the link options offered by social networks.
  • Include a call to action to engage users.
  • Offer a coupon or discount code for users who enter your website.


By following these tips you can effectively build your brand on social media, boosting your business and highlighting it in the market.



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