5 tips for launching a website
Launching a website can be viewed as an intimidating job that involves many tasks, but with a little organization you can do it without a hitch.
You only have to take into account certain aspects, and a planning that covers the before and after the launch. In this way you will be able to obtain the fruits you expect in a short time.
In this post we will share 5 effective tips for you to achieve a successful website launch.
Tips for launching a website
Presenting your website to the public is a very important step, so you must do it properly. For this, we indicate some recommendations that will help you achieve your goal effectively.
Create your social media accounts beforehand
Social networks are very powerful communication channels, and today they are great digital marketing tools. Hence the importance of creating your accounts on each of the platforms you want, so that they work together with your website, once it is launched.
On the other hand, by creating your accounts in advance on Facebook, Instagram, Twitter, MySpace and on any other network, you will have the opportunity to select an appropriate name for your company, and make sure it is the same on all social platforms.
Through your social networks, your clients will have various means to contact you and interact with you. If possible, perform the task of creating your social media accounts one month before your website launch. This will give you plenty of time to set them up thoroughly, and to create a promotional campaign.
Once you have your social networks active, you can use them to promote the launch of your website. Use captivating and intriguing images that create expectations in the audience. Running a small campaign before launching a website can generate more links and more traffic.
Create SEO content for a month
Before and after the launch of your website you will have many tasks to perform, so it would be a great idea to have quality content already prepared to publish constantly after the launch.
If possible, create enough content to cover a month or more. Of course, this must be optimized for SEO.
Once you have published your website, visitors will be waiting for interesting and attractive content, so you must offer them what they are looking for. Remember to keep keywords in mind when creating your posts.
Launch according to schedule
Regardless of whether or not you have promoted the launch date, you should launch a website according to what you have planned. This will not only encourage you to work towards your goal, it will also allow you to move forward with the next stages.
In case your website is not completely ready, you can launch it as long as it has an appropriate appearance and content to offer. Missing details can be added along the way. Remember that it is very common for websites to be updated.
Promote the launch with friends and family
Once you have launched your website, one of the first steps you must take is to communicate it to your family and friends. Notify them about your new release and invite them to see it. They will be a very important audience and can become promoters for your project.
Go through your contact list and don’t miss anyone. If you have contact with magazines, newspapers or some other website, you can also send them a notification about it. Maybe they agree to comment or publish the launch of your website.
Use email marketing
After launching a website, an email marketing campaign can be productive.
Compose an email with a nice and precise message including a link to your website. You can also include images of the main page of the site, and buttons to share on social networks.
Follow these tips to launch a website successfully and smoothly. These practices are simple and very effective, and they guarantee you the achievement of your goal.